is a salesperson in one way or another. A teacher "sells"
knowledge to students, an engineer "sells" knowledge to the building
contractor while the motivator "sells" ideas from the platform.
The question is how to move out of the mundane level and
into the level of excellence? In this book by David Goh you will be taken
through the essential steps necessary for achieving excellence in your selling
- Loving your profession
- Knowing your product
- Understanding your sale
- Presenting your sale
- Handling objections
- Trial closing
- Closing a sale
- Excelling in customer service
All are critical elements in the sales process and this
book will not merely tell you 'why' but more importantly 'how'!