Everyone is a salesperson in one way or another.  A teacher "sells" knowledge to students, an engineer "sells" knowledge to the building contractor while the motivator "sells" ideas from the platform.

The question is how to move out of the mundane level and into the level of excellence?  In this book by David Goh you will be taken through the essential steps necessary for achieving excellence in your selling career.

• Loving your profession
• Knowing your product
• Understanding your sale
• Presenting your sale
• Handling objections
• Trial closing
• Closing a sale
• Excelling in customer service

All are critical elements in the sales process and this book will not merely tell you 'why' but more importantly 'how'!

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